Verblyden Business Solutions · Passionately adding value

Your growth partner in Europe & MEA

From the idea to the shelf — and beyond. We help brand owners, private label manufacturers, retailers and distributors grow in hygiene disposables and spirits, offline and online.

Discuss your projectHow we help
4Client groups
2Core categories
A→ZIdea to shelf to off‑take
17+Years coaching & leading
Our approach

Everything from A to Z, including the shelf

One partner across the full journey — so nothing is lost between strategy and execution on the ground.

01

Market research

Category and geography deep‑dives; identifying gaps on the shelf.

02

Brand & product

Brand building, product management, packaging and communication.

03

Go‑to‑market

Route to market, partners, pricing and business case.

04

Sales & listing

Retailer and distributor negotiations until you are on shelf.

05

Off‑take

Shopper marketing, activation and sell‑out growth.

Who we serve

Four partners, one growth engine

Brand owners

You have a brand and want to enter a new market — or you want to build and sell a new brand from scratch.

  • Market research & shelf‑gap identification
  • Brand building, product management, communication
  • Go‑to‑market strategy and sales execution
  • Listings and shelf presence
  • Off‑take: shopper marketing & activation

Private label manufacturers

You want to find new clients and extend your portfolio to grow category profit.

  • Market and category opportunity research
  • Search and introduction to retailers
  • Tender, offer and range preparation
  • Project management through to launch
  • Shelf and performance follow‑up

Retailers

You want to upgrade your private label, find reliable suppliers and grow category profit.

  • Market research & portfolio gap analysis
  • Private label or branded opportunities
  • Connections with vetted manufacturers
  • Supervision of sourcing, product management and sales
  • Until the product is on your shelf

Distributors

You want to extend your brand portfolio, play in new markets and segments, and add new services.

  • Portfolio gap analysis and brand scouting
  • New markets and new segments
  • New services: 3PL, invoicing and more
  • Brand onboarding and sales support
Categories

Deep expertise where we play

Hygiene disposables

Everyday essentials with strong private label and brand dynamics.

Baby careFeminine careAdult careWet wipes

Spirits & beverages

All categories of strong spirits and the fast‑growing adjacent segments.

All strong spiritsReady to drinkNon‑alcoholicFunctionalNon‑functionalWine

Europe

Western, Central & Eastern Europe, Baltics and the UK.

Middle East

GCC and wider Middle East markets.

Africa

North and Sub‑Saharan Africa, including South Africa.

E‑commerce

Listed vendor, ready to sell online

We are a listed vendor on leading marketplaces and are ready to put our capabilities to work for your brand — listings, content, pricing, logistics and performance.

AmazonBol.comAllegro+ other marketplaces
AI in FMCG

Smarter execution at the point of sale

AI‑driven tools that turn retail data into decisions.

Perfect Store

Every store, executed to standard.

  • Image recognition of shelves
  • Compliance & share‑of‑shelf KPIs
  • Actionable tasks for field teams

Perfect Location

The right outlets, the right range.

  • Outlet potential scoring
  • White‑space & distribution mapping
  • Route‑to‑market optimisation

Perfect Merchandising

Shelves that sell.

  • Planogram recommendations
  • Display & promo effectiveness
  • Sell‑out driven assortment
Who is who

The people behind VBS

Pavel Verblyudenko, founder of Verblyden Business Solutions

Pavel Verblyudenko

Founder & Managing Partner

I like to travel, talk to people and do new things. I design companies’ strategies and then go the whole way — from key building blocks and a proper business case to execution on the ground. I’m not an office person: I like to be in the markets, learn and bring valuable change. With expat experience in South Africa and Pakistan, I feel at home in any country.

I believe a great team is built on trust, then healthy conflict, common commitment, accountability and a common goal. I trust my multifunctional expertise, yet alignment and constant sharing with the team are in my DNA.

My mission is to help people discover themselves, achieve greater self‑fulfilment and “make their day every day”. I love to coach and train, and have done so for more than 17 years.

Author of “Only Losers Will Win” (December 2021) — 222 pages of travel diaries, sketches and reflections on strategy, vision, hiring, cultural differences and execution. onlyloserswillwin.com

Partners

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Contact

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